CLIENT CASE STUDY

“This year alone, we broke our highest-ever new patient visits and expanded into a 10,000 sqft new facility. Breaking $200,000 in a month from just our new patient marketing alone.”

CLIENT CASE STUDY

“This year alone, we broke our highest-ever new patient visits and expanded into a 10,000 sqft new facility. Breaking $200,000 in a month from just our new patient marketing alone.”

The Situation

When Dr. Kendra and her husband Troy were looking for an effective marketing strategy to grow their practice. Specifically, they needed a solution to increase new patient visits and expand their services.

Their previous marketing efforts, through a “Facebook person,” were not yielding the desired results, leading to high lead costs and insufficient lead generation. On the recommendation of a colleague, Dr. Gianforte, they reached out to The Customer Factory for a more sustainable and efficient approach to marketing that could run indefinitely and adapt to their growing practice’s needs.

The Solution

Initially, the Pearsons focused on a targeted marketing campaign for head and neck pain, a key area of their practice. Recognizing the need for expansion, they soon added campaigns for sciatica/decompression and migraine headaches within the following year. As their practice grew, they maintained this adaptive approach: continuing successful campaigns while introducing new ones for their expanding range of services. This strategy allowed them to effectively market a broader spectrum of their medical expertise and cater to a wider patient base.

The Results


“This year alone, we broke our highest-ever new patient visits and expanded into a 10,000 sqft new facility. Breaking $200,000 in a month from just our new patient marketing alone.”


Last year marked a period of extraordinary growth for Dr. Kendra Pearson and Troy Pearson’s practice. They transitioned into a spacious 10,000-square-foot facility, reflecting the significant expansion of their services. This was complemented by a record-breaking achievement in ROI, with over $200,000 generated from new patient marketing in just one month.

During the last 8 months, their tailored marketing strategies resulted in over 650 new appointment requests, achieved at an impressively efficient average cost of $43.10 per lead. The current focus of their campaigns on treatments like neuropathy, decompression, plantar fasciitis, and knee pain demonstrates their commitment to addressing a wide range of patient needs, further solidifying their success and growth in the healthcare industry.

 

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