The Situation
When Dr. Kendra and her husband Troy were looking for an effective marketing strategy to grow their practice. Specifically, they needed a solution to increase new patient visits and expand their services.
Their previous marketing efforts, through a “Facebook person,” were not yielding the desired results, leading to high lead costs and insufficient lead generation. On the recommendation of a colleague, Dr. Gianforte, they reached out to The Customer Factory for a more sustainable and efficient approach to marketing that could run indefinitely and adapt to their growing practice’s needs.
The Solution
Initially, the Pearsons focused on a targeted marketing campaign for head and neck pain, a key area of their practice. Recognizing the need for expansion, they soon added campaigns for sciatica/decompression and migraine headaches within the following year. As their practice grew, they maintained this adaptive approach: continuing successful campaigns while introducing new ones for their expanding range of services. This strategy allowed them to effectively market a broader spectrum of their medical expertise and cater to a wider patient base.
The Results
“This year alone, we broke our highest-ever new patient visits and expanded into a 10,000 sqft new facility. Breaking $200,000 in a month from just our new patient marketing alone.”
Last year marked a period of extraordinary growth for Dr. Kendra Pearson and Troy Pearson’s practice. They transitioned into a spacious 10,000-square-foot facility, reflecting the significant expansion of their services. This was complemented by a record-breaking achievement in ROI, with over $200,000 generated from new patient marketing in just one month.
During the last 8 months, their tailored marketing strategies resulted in over 650 new appointment requests, achieved at an impressively efficient average cost of $43.10 per lead. The current focus of their campaigns on treatments like neuropathy, decompression, plantar fasciitis, and knee pain demonstrates their commitment to addressing a wide range of patient needs, further solidifying their success and growth in the healthcare industry.