The Situation

Dr. Matt Chenault is a chiropractor in Greenville, IL who had been running our standard Leads Program to generate interest and schedule new patients. While results were steady, at The Customer Factory, we always look to improve the quality of leads and lower cost per lead to maximize return on his marketing spend.

The Solution

We recommended that Dr. Chenault add our Foundations Program to his existing Leads Program. This strategic upgrade helps create a stronger digital footprint, builds trust with potential patients earlier in the process, and ensures follow-up systems are in place to convert more leads into booked appointments.

The Results

“Keep up the great work!“

By pairing the Foundations Program with his existing lead generation campaign, Dr. Chenault not only brought in more leads—he brought in better leads. The enhanced presence and education strategy meant people were more likely to engage, respond, and book. With a lower cost per lead and higher conversion rates, the practice saw a noticeable improvement in campaign ROI within days of launching the upgrade.