The Situation
Mr. Douglas D’Orio was a nurse practioner who decided to open his own clinic dedicated to helping those with Neuropathy. He was set to open in 1 month’s time and had no patient base of his own.
The Solution
We developed a Facebook marketing campaign designed to help him fill his new practice by the time of open. First starting with a social branding campaign; setting up his Facebook page and putting low cost boosted posts and ads to get people in his area to like and follow his page.
Then 2 weeks before opening, kicking it into high gear starting a Facebook lead generation campaign promoting his services to people who matched his Facebook followers and those who lived in the area.
The Results
“Within 3 months, we were seeing an average of 18 patients a day! In month 6, we brought in $86K in revenue!“
By promoting his practice well before his opening Mr. D’Orio was able to open on day one with a filled schedule. Within the first three months he was not only making 3X his marketing investment but had paid off all of his equipment and was now in the black!
