The web can play many roles in a Customer Factory. It can be used to present your Targeted Market Message, perform as an automated Registration System, even deliver your No-Risk Offer as a digital document or streaming media file.
Your customers are online. All day. They are researching purchase decisions, gathering information and drawing conclusions about products, services and the companies that provide them.
Spring Lake's team first engaged in online commerce in 1987 and started building web sites in 1994. We can not only build you an attractive, effective site, but also drive traffic to it and give you reports showing how many people visit your site, where they come from and what they do when they are there.
Domain
Registration and Hosting
The first step in creating your web presence is
to secure an identifiable domain name. With the new suffixes now available
you can almost certainly secure some permutation of your company's name.
Let us take care of this for you at absolutely no charge.
Spring Lake is a reseller of hosting services for Pair Internet Services, one of the largest hosting companies in the world with tens of thousands of clients in over 150 countries. With Pair's incredible bandwidth, redundancy and reliability behind us, we can offer you hosting, eCommerce, email management - everything you could ever need online.
Site DesignOur approach to site design is based upon many years of experience. The sites we build load quickly and view correctly on virtually any browser. We focus on getting your message in front of your clients and getting your clients to buy your products - not on creating flashy graphics.
In addition to the site you are surfing right now, here are a few examples of our approach on other projects.
Richard Heene: Californial Contractor
The Greatest Job You Never Thought Of
eCommerce
Not all business models are well suited to online transactions. But for
those whose products are easily evaluated on the web and shipped via UPS
or FedEx, eCommerce can represent an absolute gold mine.
We can help you determine whether your business is a good candidate for online commerce and create a fully automated system which can process orders, charge credit cards and integrate with fulfillment houses who will package and ship your products to buyers. We can even show you how to resell offerings from Amazon.com which add incremental revenue with no hassle.
Driving
Traffic
Building a great site won't deliver any value if nobody is stopping by.
Spring Lake's traffic-driving tactics include Search Engine Optimization,
ad placement in targeted online publications and search engines and, as
explained below, outbound email campaigns to opt-in lists of interested
targets - including your current customers and prospects.
Without an active program driving qualified prospects to your site you have the digital equivalent of a tree falling in the forest with no one there to hear it. Every company's web site needs traffic and Spring Lake delivers!
Email
Marketing
Probably the biggest "sleeper" application on the Internet is
opt-in email marketing. With a cost which can be a fraction of printed
direct mail, permission-based email marketing can in some cases generate
an even higher response rate.
Satisfied customers and interested prospects WANT to receive useful information on topics that interest them. Opt-in email positions you as the all-knowing and all-sharing information resource on that topic - and trusted provider of related products and services.
For certain company types, like restaurants and golf courses, purely promotional email messages are not only acceptable but welcome! Customers will look for your coupons in there in box every month and will come in to redeem them in impressive numbers.
Let us show you how to build your email database and send one or two powerful messages per month that will generate both a positive buzz about your company and happy jingling in your cash register.
Online
Sales Calls and Webinars
Travel budgets are always tight and in the wake of 9-11 airport delays
have multiplied. Today many companies avoid the whole issue and save thousands
of dollars per sales call by demonstrating their products and services
online using ASPs such as WebEx and SalesTool.
If you know how to use them properly, these online seminar systems can work as well as a personal sales call and even allow you to present to people in multiple cities simultaneously.
Spring Lake has extensive experience with these systems and can show you how to put them to work increasing your sales while driving down your costs.
